Heterogeneous response across genders to tonal variation in messaging: Experimental evidence

Vincenzo Galasso, Tommaso Nannicini, 22 September 2013

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Persuasion is an art which is critical to success in politics, business, and a personal career. ’Persuasive communication‘ – as defined by DellaVigna and Gentzkow (2010) – is used, for example, to convince:

Topics: Gender
Tags: advertising, experimental economics, gender, persuasive communication

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