The perceived tone of a product or political advertisement affects public response – even holding constant the content of the message. This column provides evidence that men and women react differently to positive and negative tones in electoral advertisements. Negative advertising increases voter turnout among men but not women; positive advertising tends to win women’s sympathy but alienates men. This should inform gender-specific tailoring of targeted advertisements.
Vincenzo Galasso, Tommaso Nannicini, Sunday, September 22, 2013
Massimo Anelli, Giovanni Peri, Saturday, February 23, 2013
What causes fewer women than men to choose high-earning potential subjects such as engineering, economics or science at undergraduate level? This column presents new evidence from an accidental natural experiment in Italy, suggesting mixed-gender classes at the high-school level reduce the number of women pursuing these subjects. These results suggest that gender-separated classrooms are an effective way to increase women’s career opportunities and salaries.
Ejaz Ghani, William Kerr, Stephen D O'Connell, Friday, February 22, 2013
Although its economic development has been impressive, recent events have sparked debate about India’s gender inequality. This column argues that Indian women’s levels of entrepreneurship and participation in the labour force are some of the lowest in the world. India’s economic growth and shared prosperity depends upon successfully utilising both its male and female workforce, and improving this balance is an important step towards sharing the benefits of India’s growth. Economically and socially, gender equality should be a no-brainer for policymakers.
Andrew Healy, Friday, December 9, 2011
At this week’s summit on the future of the euro, Angela Merkel will be one of few women in a room full of men. This column provides experimental evidence to suggest that women are often less driven by the desire to compete and have less belief in their abilities than men. The result is that even the highest ranks of power may be bereft of the most able of candidates.
Natalia Zinovyeva, Manuel F. Bagues, Sunday, December 19, 2010
Several countries have recently introduced gender quotas in hiring and promotion committees at universities. Evidence from promotions in the Spanish university system suggests that quotas are only effective at increasing the number of successful female applicants in promotions to top positions. This column argues that, given that sitting on committees reduces the available time for research, gender quotas should be implemented only for more senior academic positions.
Jennifer Hunt, Saturday, May 22, 2010
American women leave science and engineering at a higher frequency than men. This column suggests that the gender gap is explained by women’s relative dissatisfaction with pay and promotion opportunities. This gap is correlated with a high share of men in the industry. Remedies should therefore focus on such fields with a high share of male workers.
Thorsten Beck, Friday, May 14, 2010
Thorsten Beck of Tilburg University talks to Viv Davies about his current research in the areas of finance, growth and development - and the policy lessons for developing countries. The interview was recorded at Tilburg University in April 2010.
Graziella Bertocchi, Costanza Torricelli, Marianna Brunetti, Saturday, March 13, 2010
Does marriage make people less averse to risk? This column argues that this is the case for women, but not for men. But married women's different attitude towards risk has fallen over time as the prevalence of marriage in society has faded. For women who work, marriage makes no difference.
Alison Booth, Andrew Leigh, Tuesday, February 2, 2010
Does gender-stereotyping in the workplace cut both ways? This column presents evidence from Australia suggesting that employers in occupations with more women discriminate against male applicants, perhaps preferring to conform to perceived social norms. As with discrimination against women, this raises concerns for both equity and efficiency.
Ronald G. Ehrenberg, Monday, January 25, 2010
Will having more women on the board of trustees at academic institutions increase the number of women in the faculty? This column presents evidence suggesting that if a board is one-quarter women, it reaches the critical mass needed to hasten gender diversity.
Alexander Gelber, Joshua Mitchell, Monday, January 11, 2010
When single women enter the labour force, how do their lifestyles change? This column shows that work in the market substitutes for work at home. For every additional hour that a single woman spends working in the market in response to a change in tax policy, she spends about 40 fewer minutes working at home.
Alison Booth, Monday, September 14, 2009
Women are underrepresented in high-paying jobs and upper management. Is that due to gender differences in risk aversion and facing competition? This column describes an experiment in which girls were found to be as competitive and risk-taking as boys when surrounded by only girls. This suggests cultural pressure to act as a girl could explain gender differences that are not innate.
Thorsten Beck, Patrick Behr, Andre Güttler, Friday, August 28, 2009
Does gender matter in banking? This column presents evidence from an Albanian bank that it does. Female loan officers build better portfolios, such that loans to borrowers working with a female are significantly less likely to incur arrears.
John List, Thursday, April 30, 2009
John List of the University of Chicago talks to Romesh Vaitilingam about the use of field experiments in economics, including his research on people’s motivation for charitable giving, gender differences in competitiveness, and discrimination in the labour market. The interview was recorded at the American Economic Association meetings in San Francisco in January 2009.
David Bjerk, Wednesday, October 15, 2008
Females and minorities may be underrepresented at top jobs due to a sticky floor rather than a glass ceiling. This column says that if females and minorities face greater obstacles in signalling their abilities to employers early in their careers, then they may never have the opportunity to reach the top. Policies might try targeting the bottom of the job ladder.
Alberto Alesina, Andrea Ichino, Friday, June 8, 2007
Here is “fleshed out” version of the authors’ FT Comment on tax and gender; the Directors’ Cut, if you will.