Heterogeneous response across genders to tonal variation in messaging: Experimental evidence

Vincenzo Galasso, Tommaso Nannicini, 22 September 2013

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Persuasion is an art which is critical to success in politics, business, and a personal career. ’Persuasive communication‘ – as defined by DellaVigna and Gentzkow (2010) – is used, for example, to convince:

Topics: Gender
Tags: advertising, experimental economics, gender, persuasive communication

Advertising and consumer prices

Ferdinand Rauch, 13 November 2012

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There is an old debate in economic theory, which goes back at least to Marshall (1919), about whether advertising increases or decreases the prices of consumer goods. Some have argued that advertising provides information to consumers, such as information on prices or the existence of products (for example Butters 1977 or Stahl 1989).

Topics: Microeconomic regulation, Taxation
Tags: advertising, consumer prices, tax

The invisible hand meets the invisible gorilla: The economics and psychology of scarce attention

Diane Coyle, 3 December 2011

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Since the financial crisis, many commentators have asked why so many economists failed to predict it – or even whether economics played a part in causing the crisis. A group of UK experts in 2009 attributed this failure to predict to a “psychology of denial” that had gripped the financial world as a whole.1

Topics: Frontiers of economic research, Global crisis
Tags: advertising, Behavioural economics, media, psychology

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