Advertising and consumer prices

Ferdinand Rauch 13 November 2012

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There is an old debate in economic theory, which goes back at least to Marshall (1919), about whether advertising increases or decreases the prices of consumer goods. Some have argued that advertising provides information to consumers, such as information on prices or the existence of products (for example Butters 1977 or Stahl 1989). This information increases the degree of competition in a market, and thereby lowers consumer prices.

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Topics:  Microeconomic regulation Taxation

Tags:  tax, consumer prices, advertising

The price effects of cash versus in-kind transfers

Jesse Cunha, Giacomo De Giorgi, Seema Jayachandran,

Date Published

Mon, 09/26/2011

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Poverty and income inequality Welfare state and social Europe

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welfare, consumer prices, poverty reduction

China and Wal-Mart: Champions of equality

Christian Broda 03 July 2008

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The U.S. presidential campaign has sometimes sounded like a contest to prove who despises trade the most, as Willem Buiter and Anne Sibert point out in their recent Vox column. Media reports of job losses to China and the destructive effect of Wal-Mart on local business are ubiquitous.

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Topics:  International trade

Tags:  China, globalisation, consumer prices

The effect of mergers on consumer prices: evidence from five selected case studies

Orley Ashenfelter, Daniel Hosken 22 April 2008

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More than a thousand merger requests are filed with U.S. antitrust authorities each year, but only a small number of these transactions are blocked or modified because of concerns that they might result in higher, anticompetitive consumer prices. Recent examples of highly debated proposed mergers include the combination of Delta and Northwest airlines and Microsoft’s bid for Yahoo!.

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Topics:  Competition policy

Tags:  mergers, consumer prices, antitrust policy, anticompetitive effects

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