Advertising and consumer prices

Ferdinand Rauch, 13 November 2012



There is an old debate in economic theory, which goes back at least to Marshall (1919), about whether advertising increases or decreases the prices of consumer goods. Some have argued that advertising provides information to consumers, such as information on prices or the existence of products (for example Butters 1977 or Stahl 1989).

Topics: Microeconomic regulation, Taxation
Tags: advertising, consumer prices, tax

The price effects of cash versus in-kind transfers

Jesse Cunha, Giacomo De Giorgi, Seema Jayachandran, 26 September 2011

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Topics: Poverty and income inequality, Welfare state and social Europe
Tags: consumer prices, poverty reduction, welfare

China and Wal-Mart: Champions of equality

Christian Broda , 3 July 2008



The U.S. presidential campaign has sometimes sounded like a contest to prove who despises trade the most, as Willem Buiter and Anne Sibert point out in their recent Vox column.

Topics: International trade
Tags: China, consumer prices, globalisation

The effect of mergers on consumer prices: evidence from five selected case studies

Orley Ashenfelter, Daniel Hosken, 22 April 2008



More than a thousand merger requests are filed with U.S. antitrust authorities each year, but only a small number of these transactions are blocked or modified because of concerns that they might result in higher, anticompetitive consumer prices. Recent examples of highly debated proposed mergers include the combination of Delta and Northwest airlines and Microsoft’s bid for Yahoo!.

Topics: Competition policy
Tags: anticompetitive effects, antitrust policy, consumer prices, mergers

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